For Biscuit & Gravy Week, I developed a campaign concept that reimagined the promotion as a full-scale festival, drawing inspiration from retro music festival branding. The identity leaned into nostalgic, high-energy visuals to create a sense of excitement and cultural moment around the menu.

I art directed Jenna White on a custom illustration style that anchored the campaign, then built out the full visual system including typography and digital assets. The result was a cohesive, expressive identity that elevated a limited-time offering into something immersive, ownable, and highly shareable.