SHIA BRANDING

I led the full brand identity for SHIA, developing the logo, visual system, and guiding art direction across photography and web. Rooted in the meaning of “seed” (씨앗), the design embraces restraint with a clean, minimal approach that removes excess and allows the food and idea to lead. Subtle, organic cues nod to growth and transformation, while a refined system ensures clarity across every touchpoint.

SHIA is a Korean restaurant and living laboratory exploring how sustainability and cuisine can evolve together. Through research, transparency, and partnerships, it shares practical insights to help drive more sustainable practices across the industry and beyond.