COMPASS NEIGHBORHOOD GUIDES

Art Direction | Layout Design | Social Media Design

One of the biggest projects I took on during my time at Compass was an internal initiative to bring comprehensive collateral of each neighborhood in Seattle to the various agents selling there. In addition to leading the design and creative marketing strategy, I also art directed our hired photographers (Connor Mac & Devon Loerop), joining them on a variety of shoots and assisting in post-editing. The result was 13 customizable bi-folds, social media posts for each neighborhood, as well as other marketing collateral.

Our goal was to help agents truly showcase the potential of each neighborhood to their perspective buyers.

Design Manager: Robert Bennett | Marketing Advisor: Kat McGuire | Photographers: Connor Macdonald & Devon Loerop
Copywriter: Katy Bryant | Designer: Lauren Ledbetter

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Vibrant and playful maps were created for each neighborhood, to be utilized by agents for various marketing purposes.

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Initial Versions & Ideations